About Us

"I know what I want to wear better than anyone."

One day, deep in the forest, a bear was rummaging through his closet.
"Why do I only have the same old hoodies?"
So he made a decision.
"Fine. I’ll just draw my own."

After countless doodles and some serious (bear) thinking,
his very personal designs came to life.
What started as a passion project turned into a brand,
then a team,
and now—you found us.

We believe in taste over trends.
Clothes that feel real, honest, and a little wild.
Just like our CEO.

To this day, Bear CEO proudly says,

“I’m keeping one of these for myself.”